In today's fast-moving digital world content is truly king; but not all content converts.
The content we create for our clients have their roots in three goals: to educate, to persuade, and to invite.
Sometimes we employ all three goals for a single piece - whether written as a blog post, a journal article, advertising copy, promotional flyer, or social media post.
We pay close attention to SEO as we develop copy, knowing that key words and phrases matter. We're also aware of Google's evolving "rules" on website and blog content and develop copy that aligns with Google's current policies, so your website or blog isn't punished in their search results.
Your brand doesn't have time to get into online brawls over foolish content, so we pay close attention to current events and create messages that are inoffensive and understandable for the majority or readers. We often work with regulated industry leaders, which requires carefully crafted content that keeps your legal team happy.